Thursday, December 28, 2006

Better Work Trends, Creativity and Dangrous Borderlines - Part I

I just read about this Argentine theatrical group called De La Guarda that boasts of suspended acrobats plucking audience members off the ground and into the air. The show doesn't have seats, has you stading for the approx. 70 minute performance where the show literally falls from the sky. You're even forewarned that you just might get kissed, danced with, undressed, and even taken up into the sky for a ride.

How's that for spontaniety? No. Wrong question.

How's that for unexpected, creative juice that redefines entertainment?

What would you do, if you were one of the lucky people to get snatched and whooped into the air? Chances are there would be quite a few 'bears with sore heads' who'd be insulted, miffed, violated, pissed off for the sheer interactivity, the disregard for the boundaries we've created within ourselves.

It's a kind of separation from our inner core, our need to deny ourselves the few true feelings we all have. We're so wrapped up in everything we see around us. IT's so limiting!

Speaking of which, i had this conversation with a friend (in spurts and bouts) over the telephone. Now he tells me that he has a deadline and needs to deliver some top secret creative copy for the client. So, i be a good friend and i hang up and tell him, "okay, finish the work, meet the deadline and i'll call ya back, half hour, ciao."

And true to my word, i DO call back. And well...it isn't finished. And of course i must ask why. Isn't the creativity working, isn't it spontaneously combusting, what gives? And he says something came up in the middle and i had to finish that before i could work on this.

Hmmm....my De La Guarda analogy does have its use, okay? So, like i said this show just might get you wet (metaphysically, i don't know...it's personal, y'see)- you might have bucket of water dunked on ya, you might be rudely grabbed and flung into the air, but the trick is to decide right away whether you're going to be flung, hung and then wrung dry and shake your head in amazement at the end of the show.

Unfortunately for us we all don't work in a world like De La Guarda, but it is the spirit it embodies that makes it such a canktankerous addiction, the need for speed, craziness, shock and thrill. So, the deadline...

IT's about meeting it. It's about being able to pound those keys with incessent gobbledegook, until a design begins to appear from behind the screen. We are limited nevertheless in our interactions, personal boundaries and other such wonderful installations.

As i sit here, wondering (for my poor friend) how best one could meet the deadline without having to agonise over why i'm on the phone too much lately, or why my colleagues seem to notice a lot more of me because of my clear sense of reason, hought and fun - i suddenly duck down from the sky and wham! it hits me, it's about letting go.

Unclench your butt, relax, stop chewing on your lower lip, look up and lift up your hands, you just might get snatched (away from prying eyes, redundancy, lack of fresh air, corporate bull-shit, timelines of the mind, boundaries of the self, boundaries of the office, boundaries of key messages and brand guidelines) into a technicolour whirlpool of mad drums, music, screams and passion.


And you just might meet the deadline. And shake hands with it.

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